Training on Enhancing Market Access for Farmers

This 5-module course is designed to empower farmers, cooperatives, extension officers, and agri-entrepreneurs with practical strategies and tools to improve access to markets. It explores value chain development, market intelligence, standards compliance, and innovative models for connecting producers to buyers. The course integrates real-life examples and participatory exercises to equip learners with actionable knowledge to boost incomes and promote inclusive agribusiness.

DURATION

5 Days

Target Audience

• Smallholder Farmers and Cooperatives

• Agricultural Extension Officers

• Agribusiness Development Practitioners

• NGO and Development Partners in Agriculture

• Policy Makers and Trade Advisors

Course Level: Intermediate

Organizational Impact

• By securing access to more stable and higher-value markets, the organization can significantly increase its revenue and profit margins.

• The training will enable the organization to stand out in the market by providing high-quality, market-ready products that meet the demands of modern buyers.

• The organization can reduce its vulnerability to local market fluctuations by diversifying its market channels and building stronger relationships with buyers.

• By empowering farmers to access better markets, the organization ensures the long-term economic sustainability and success of its agricultural projects.

Personal Impact

• The participant will gain a highly valuable skill set that bridges agriculture with business, marketing, and relationship management.

• Expertise in market access and value chain development is a key skill for career progression into agribusiness management, trade, or leadership roles.

• The individual will be able to contribute directly to the organization's growth and profitability by identifying and securing new market opportunities.

• The training will empower the participant with the confidence to negotiate with buyers and build the business relationships necessary for success.