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What You'll Learn

Discover machine learning for business. Learn ML basics, predictive analytics, and how AI can improve outcomes for strategy, insights, and smarter decision-making.

Course Benefits
Industry Certification

Internationally recognized qualification

Expert Instructors

Learn from industry professionals

Dedicated Support

Assistance during and after training

Practical Skills

Apply knowledge immediately

Comprehensive 10-day curriculum with all materials included
Hands-on exercises and real-world case studies
Valuable networking opportunities with peers and experts
Post-course resources and refresher materials
Training on Introduction to Machine Learning for Business Applications - Course Cover Image
Duration 10 Days
Level Foundation
Format In-Person

Course Overview

This course introduces professionals to the fundamentals of machine learning (ML) and how it can be strategically applied to solve business problems. Designed for decision-makers and non-technical professionals, it demystifies core ML concepts, tools, and algorithms with a focus on business value. Participants will learn to understand predictive analytics, evaluate machine learning outcomes, and identify opportunities where AI and ML can be implemented to improve organizational performance.

Duration

10 Days

Who Should Attend

  • Business Leaders and Functional Managers

  • Strategy and Operations Executives

  • Business Analysts and Consultants

  • Innovation and Digital Transformation Officers

  • Public Sector Managers and Policy Advisors

  • Anyone seeking to explore "machine learning basics for managers"

Course Level: Beginner to Intermediate

Course Impact

Organizational Impact

  • The organization can identify new business opportunities and gain a significant competitive advantage by leveraging machine learning to optimize processes, improve customer experience, and forecast trends.

  • This training will lead to more informed decision-making by enabling managers to understand and champion data-driven initiatives that can transform the business.

  • A more knowledgeable workforce will be able to collaborate more effectively with data science and technical teams, leading to a faster and more successful implementation of ML projects.

  • By fostering a data-literate culture, the company can reduce risks and costs associated with poorly defined or mismanaged technology projects.

Personal Impact

  • The participant will gain a highly valuable and in-demand skill set that is essential for a modern business career.

  • This expertise is a crucial skill for career progression into senior leadership, strategic planning, and business development roles.

  • The individual will be able to contribute directly to the organization's innovation and profitability by identifying and championing strategic business applications for machine learning.

  • The training provides the confidence and authority to engage in conversations about data science and artificial intelligence with professionalism and a strategic mindset.

Course Objectives

By the end of this course, participants will be able to:

  • Grasp the basic principles of machine learning and its terminology

  • Identify key ML algorithms and their use in predictive analytics

  • Explore practical case studies on applying ML to business problems

  • Understand how AI can improve business outcomes

  • Collaborate effectively with technical teams on ML initiatives

Course Outline

Module 1: Foundations of Machine Learning

  • What is machine learning? Definitions and concepts

  • Supervised vs. unsupervised learning

  • Introduction to ML development lifecycle

  • Machine learning basics for managers and non-technical teams

Module 2: Business Applications of Machine Learning

  • Real-world ML use cases across industries

  • Applying ML to business problems (e.g., churn, fraud, pricing)

  • Aligning ML initiatives with business strategy

  • Measuring return on investment (ROI) of ML projects

Module 3: Overview of ML Algorithms

  • Introduction to ML algorithms: regression, classification, clustering

  • Understanding model inputs, outputs, and performance

  • When to use which type of algorithm

  • Decision trees, K-means, and logistic regression explained

Module 4: Predictive Analytics and Insights

  • Data-driven decision-making with ML

  • Understanding predictive analytics and trends forecasting

  • Visualizing prediction outcomes and probability scores

  • Ethical considerations and biases in predictions

Module 5: Data for Machine Learning

  • Importance of quality data in ML success

  • Data collection, preprocessing, and cleaning basics

  • Structured vs. unstructured business data

  • Working with data teams to support ML pipelines

Module 6: Model Evaluation and Metrics

  • Accuracy, precision, recall, F1-score basics

  • Confusion matrix and error analysis

  • Business interpretation of model results

  • Avoiding common pitfalls in performance reporting

Module 7: AI in Business Decision-Making

  • How AI can improve business outcomes across functions

  • Augmented decision-making and AI assistants

  • Cognitive automation in workflows

  • Case examples: customer service, HR, logistics

Module 8: Machine Learning Tools and Platforms

  • Overview of ML platforms: Google AutoML, IBM Watson, Azure ML

  • No-code/low-code tools for non-programmers

  • Business-focused dashboards for model monitoring

  • Choosing the right platform for your needs

Module 9: Managing ML Projects

  • Lifecycle of an ML project from idea to deployment

  • Roles and responsibilities in ML teams

  • Vendor management for AI services

  • Governance and risk in ML project execution

Module 10: Capstone and Future Readiness

  • Hands-on workshop: Identify a real-world business ML use case

  • Group presentation: ML opportunity and proposed solution

  • Trends in business-focused AI

  • Next steps for ML maturity in your organization

Prerequisites

No specific prerequisites required. This course is suitable for beginners and professionals alike.

Course Administration Details

Customized Training

This training can be tailored to your institution needs and delivered at a location of your choice upon request.

Requirements

Participants need to be proficient in English.

Training Fee

The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.

Certification

Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.

Accommodation

Accommodation can be arranged upon request. Contact via email for reservations.

Payment

Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.

For further inquiries, please contact us on details below:

Register for the Course

Select a date and location that works for you.

In-Person Training Schedules


January 2026
Date Days Venue Fee (VAT Incl.) Register
5 Jan - 16 Jan 2026 10 days Nairobi, Kenya KES 198,000 | USD 2,800 Enroll Now
5 Jan - 16 Jan 2026 10 days Cape Town, South Africa USD 7,500 Enroll Now
5 Jan - 16 Jan 2026 10 days Dubai, United Arabs Emirates USD 8,000 Enroll Now
5 Jan - 16 Jan 2026 10 days Zanzibar, Tanzania USD 4,400 Enroll Now
12 Jan - 23 Jan 2026 10 days Mombasa, Kenya KES 230,000 | USD 3,000 Enroll Now
12 Jan - 23 Jan 2026 10 days Kigali, Rwanda USD 3,800 Enroll Now
12 Jan - 23 Jan 2026 10 days Accra, Ghana USD 7,200 Enroll Now
12 Jan - 23 Jan 2026 10 days Kampala, Uganda USD 3,800 Enroll Now
19 Jan - 30 Jan 2026 10 days Dar es Salaam, Tanzania USD 4,300 Enroll Now
19 Jan - 30 Jan 2026 10 days Johannesburg, South Africa USD 6,500 Enroll Now
19 Jan - 30 Jan 2026 10 days Nakuru, Kenya KES 210,000 | USD 2,800 Enroll Now
19 Jan - 30 Jan 2026 10 days Dakar, Senegal USD 6,000 Enroll Now
26 Jan - 6 Feb 2026 10 days Pretoria, South Africa USD 6,300 Enroll Now
26 Jan - 6 Feb 2026 10 days Kisumu, Kenya KES 210,000 | USD 3,000 Enroll Now
26 Jan - 6 Feb 2026 10 days Naivasha, Kenya KES 210,000 | USD 2,800 Enroll Now
26 Jan - 6 Feb 2026 10 days Arusha, Tanzania USD 4,300 Enroll Now
5 Jan - 16 Jan 2026
10 days
Venue:
Nairobi, Kenya
Fee (VAT Incl.):
KES 198,000
USD 2,800
Enroll Now
5 Jan - 16 Jan 2026
10 days
Venue:
Cape Town, South Africa
Fee (VAT Incl.):
USD 7,500
Enroll Now
5 Jan - 16 Jan 2026
10 days
Venue:
Dubai, United Arabs Emirates
Fee (VAT Incl.):
USD 8,000
Enroll Now
5 Jan - 16 Jan 2026
10 days
Venue:
Zanzibar, Tanzania
Fee (VAT Incl.):
USD 4,400
Enroll Now
12 Jan - 23 Jan 2026
10 days
Venue:
Mombasa, Kenya
Fee (VAT Incl.):
KES 230,000
USD 3,000
Enroll Now
12 Jan - 23 Jan 2026
10 days
Venue:
Kigali, Rwanda
Fee (VAT Incl.):
USD 3,800
Enroll Now
12 Jan - 23 Jan 2026
10 days
Venue:
Accra, Ghana
Fee (VAT Incl.):
USD 7,200
Enroll Now
12 Jan - 23 Jan 2026
10 days
Venue:
Kampala, Uganda
Fee (VAT Incl.):
USD 3,800
Enroll Now
19 Jan - 30 Jan 2026
10 days
Venue:
Dar es Salaam, Tanzania
Fee (VAT Incl.):
USD 4,300
Enroll Now
19 Jan - 30 Jan 2026
10 days
Venue:
Johannesburg, South Africa
Fee (VAT Incl.):
USD 6,500
Enroll Now
19 Jan - 30 Jan 2026
10 days
Venue:
Nakuru, Kenya
Fee (VAT Incl.):
KES 210,000
USD 2,800
Enroll Now
19 Jan - 30 Jan 2026
10 days
Venue:
Dakar, Senegal
Fee (VAT Incl.):
USD 6,000
Enroll Now
26 Jan - 6 Feb 2026
10 days
Venue:
Pretoria, South Africa
Fee (VAT Incl.):
USD 6,300
Enroll Now
26 Jan - 6 Feb 2026
10 days
Venue:
Kisumu, Kenya
Fee (VAT Incl.):
KES 210,000
USD 3,000
Enroll Now
26 Jan - 6 Feb 2026
10 days
Venue:
Naivasha, Kenya
Fee (VAT Incl.):
KES 210,000
USD 2,800
Enroll Now
26 Jan - 6 Feb 2026
10 days
Venue:
Arusha, Tanzania
Fee (VAT Incl.):
USD 4,300
Enroll Now

Request Custom Training


We offer customized training solutions tailored to your organization's specific needs:

  • Training at your preferred location
  • Customized content to address your specific challenges
  • Flexible scheduling to accommodate your team
  • Cost-effective solution for training multiple employees
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Frequently Asked Questions

Find answers to common questions about this course

The goal is to provide a practical introduction to machine learning, equipping you with the knowledge to identify business opportunities and lead data-driven projects.
Machine learning is a field of AI that uses algorithms to find patterns in data and make predictions. Businesses use it for forecasting, customer segmentation, and fraud detection.
You can predict customer churn, optimize pricing, personalize marketing campaigns, forecast sales, and improve operational efficiency using machine learning.
The training covers supervised, unsupervised, and reinforcement learning, providing a foundational understanding of each and its common business applications.
The course provides a high-level overview of key machine learning platforms and tools, focusing on conceptual understanding and strategic application rather than deep coding.
Training on Introduction to Machine Learning for Business Applications

Next class starts 5 Jan 2026

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