What You'll Learn
Course Benefits
Industry Certification
Internationally recognized qualification
Expert Instructors
Learn from industry professionals
Dedicated Support
Assistance during and after training
Practical Skills
Apply knowledge immediately
Course Overview
FeaturedThis highly practical course provides participants with foundational knowledge and skills in Search Engine Optimization (SEO). The course equips learners to improve website visibility, increase organic traffic, and implement basic SEO techniques aligned with digital marketing best practices. Through hands-on exercises and industry-focused case studies, participants will understand how to optimize content, apply on-page and technical SEO, analyze performance, and support brand visibility in competitive online spaces.
Duration
5 Days
Who Should Attend
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Marketing professionals, digital coordinators, and communications staff
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Business owners and entrepreneurs
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Content creators, copywriters, and social media managers
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Individuals interested in digital marketing and website optimization
Course Impact
Personal Impact
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Enhances digital marketing and analytical skills
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Improves ability to plan, optimize, and manage online presence
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Increases professional value in marketing and communications roles
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Builds confidence in working with SEO tools and reporting systems
Organizational Impact
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Supports higher online visibility and improved lead generation
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Enhances brand positioning through optimized website performance
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Improves digital marketing ROI by focusing on organic traffic
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Enables more data-driven decision-making using SEO metrics
Course Objectives
By the end of the course, participants will be able to:
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Understand the core concepts and importance of SEO
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Apply on-page and off-page optimization techniques
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Use SEO tools to conduct keyword research and performance analysis
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Improve website rankings and user experience
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Integrate SEO into broader digital marketing strategies
Course Outline
Module 1: Introduction to SEO and Digital Visibility
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Understanding search engines and how they work
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Key SEO terminology and relevance in digital marketing
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Types of SEO (on-page, off-page, technical)
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Case Study:How SEO transformed the visibility of a small business
Module 2: Keyword Research and Content Optimization
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Identifying high-value keywords and search intent
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Optimizing titles, meta descriptions, and content structure
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Writing SEO-friendly web copy
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Practical Exercise: Conduct keyword research using free tools
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Case Study:Impact of keyword optimization on website performance
Module 3: On-Page & Technical SEO
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URL structure, internal linking, image optimization
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Website speed, mobile responsiveness, and user experience
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Introduction to XML Sitemaps and robots.txt
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Case Study: Technical audit of a corporate website
Module 4: Off-Page SEO & Link Building
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Role of backlinks and domain authority
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Ethical link-building strategies
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Leveraging social media and digital PR to boost SEO
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Case Study: Improving SEO rankings through strategic partnerships
Module 5: SEO Analysis, Reporting & Strategic Integration
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Using Google Analytics and Search Console
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Measuring SEO performance (CTR, impressions, ranking)
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Integrating SEO into brand and marketing strategy
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Final Action Plan: Setting up an SEO improvement roadmap
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Case Study:SEO performance reporting for corporate decision-making
Prerequisites
Course Administration Details
Customized Training
This training can be tailored to your institution needs and delivered at a location of your choice upon request.
Requirements
Participants need to be proficient in English.
Training Fee
The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.
Certification
Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.
Accommodation
Accommodation can be arranged upon request. Contact via email for reservations.
Payment
Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.
For further inquiries, please contact us on details below:
Email: outreach@idealworkplacesolutions.org
Mobile: +254759708394
Register for the Course
Select a date and location that works for you.
In-Person Training Schedules
January 2026
| Date | Days | Venue | Fee (VAT Incl.) | Register |
|---|---|---|---|---|
| 5 Jan - 9 Jan 2026 | 5 days | Nairobi, Kenya | KES 99,000 | USD 1,400 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Cape Town, South Africa | USD 3,500 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Dubai, United Arabs Emirates | USD 4,000 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Zanzibar, Tanzania | USD 2,200 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Mombasa, Kenya | KES 115,000 | USD 1,500 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kigali, Rwanda | USD 1,800 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Accra, Ghana | USD 5,950 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kampala, Uganda | USD 2,200 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dar es Salaam, Tanzania | USD 2,000 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Johannesburg, South Africa | USD 3,100 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Nakuru, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dakar, Senegal | USD 3,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Pretoria, South Africa | USD 3,100 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Kisumu, Kenya | KES 105,000 | USD 1,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Naivasha, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Arusha, Tanzania | USD 2,000 | Enroll Now |
USD 1,400
Request Custom Training
We offer customized training solutions tailored to your organization's specific needs:
- Training at your preferred location
- Customized content to address your specific challenges
- Flexible scheduling to accommodate your team
- Cost-effective solution for training multiple employees
Early-bird Offer
Special pricing ends in:
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Additional Options
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Training on Search Engine Optimization Fundamentals
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Take your career to the next level with our industry-leading training programs. Designed to build skills, boost confidence and drive success, we empower professionals like you to excel in your current role or explore new opportunities.
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