What You'll Learn
Course Benefits
Industry Certification
Internationally recognized qualification
Expert Instructors
Learn from industry professionals
Dedicated Support
Assistance during and after training
Practical Skills
Apply knowledge immediately
Course Overview
FeaturedAdvocacy requires more than passion—it requires the ability to communicate policies and influence decision-makers effectively. This course trains participants to design advocacy strategies, craft policy messages, and engage stakeholders to drive meaningful change.
Participants will practice framing issues, lobbying techniques, coalition building, and communicating with government, NGOs, and the public. By the end, they’ll be able to deliver persuasive messages that advance both organizational and social goals.
Duration
5 days
Who Should Attend
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NGO & civil society staff
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Government communication officers
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Advocacy & policy managers
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PR officers supporting campaigns
Course Impact
Organizational Impact
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Stronger ability to shape public policy
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More impactful advocacy campaigns
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Enhanced reputation as a trusted voice
Personal Impact
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Confidence in advocacy communication
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Improved policy messaging skills
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Ability to influence diverse stakeholders
Course Objectives
By the end of this course, participants will:
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Develop effective advocacy strategies
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Communicate policy positions clearly
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Build coalitions and mobilize stakeholders
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Influence decision-makers with evidence-based messaging
Course Outline
Module 1: Foundations of Advocacy Communication
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What is advocacy & why it matters
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Advocacy vs lobbying vs PR
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Key elements of effective advocacy campaigns
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Case Study: Successful global advocacy movement
Module 2: Policy Messaging & Framing
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Turning policy into simple messages
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Framing issues for impact
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Writing policy briefs & position papers
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Exercise: Draft a one-page advocacy brief
Module 3: Stakeholder Mapping & Engagement
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Identifying influencers and decision-makers
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Building coalitions and alliances
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Engaging grassroots and communities
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Practical: Stakeholder mapping workshop
Module 4: Advocacy Tools & Tactics
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Media advocacy and press campaigns
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Lobbying techniques
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Using social media for advocacy
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Exercise: Design a mini advocacy campaign
Module 5: Monitoring & Evaluating Advocacy
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Measuring advocacy outcomes
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Indicators for influence and awareness
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Learning from successes and failures
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Case Study: Evaluating an NGO advocacy project
Prerequisites
Course Administration Details
Customized Training
This training can be tailored to your institution needs and delivered at a location of your choice upon request.
Requirements
Participants need to be proficient in English.
Training Fee
The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.
Certification
Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.
Accommodation
Accommodation can be arranged upon request. Contact via email for reservations.
Payment
Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.
For further inquiries, please contact us on details below:
Email: outreach@idealworkplacesolutions.org
Mobile: +254759708394
Register for the Course
Select a date and location that works for you.
In-Person Training Schedules
January 2026
| Date | Days | Venue | Fee (VAT Incl.) | Register |
|---|---|---|---|---|
| 5 Jan - 9 Jan 2026 | 5 days | Nairobi, Kenya | KES 99,000 | USD 1,400 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Cape Town, South Africa | USD 3,500 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Dubai, United Arabs Emirates | USD 4,000 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Zanzibar, Tanzania | USD 2,200 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Mombasa, Kenya | KES 115,000 | USD 1,500 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kigali, Rwanda | USD 1,800 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Accra, Ghana | USD 5,950 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kampala, Uganda | USD 2,200 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dar es Salaam, Tanzania | USD 2,000 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Johannesburg, South Africa | USD 3,100 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Nakuru, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dakar, Senegal | USD 3,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Pretoria, South Africa | USD 3,100 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Kisumu, Kenya | KES 105,000 | USD 1,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Naivasha, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Arusha, Tanzania | USD 2,000 | Enroll Now |
USD 1,400
Request Custom Training
We offer customized training solutions tailored to your organization's specific needs:
- Training at your preferred location
- Customized content to address your specific challenges
- Flexible scheduling to accommodate your team
- Cost-effective solution for training multiple employees
Early-bird Offer
Special pricing ends in:
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Additional Options
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