What You'll Learn
Course Benefits
Industry Certification
Internationally recognized qualification
Expert Instructors
Learn from industry professionals
Dedicated Support
Assistance during and after training
Practical Skills
Apply knowledge immediately
Course Overview
FeaturedStories are the heart of communication. This course equips participants with the ability to create compelling content and brand stories that resonate with stakeholders, inspire trust, and build loyalty.
Participants will learn storytelling frameworks, writing techniques, visual communication, and multi-channel content creation. Through practice, they will craft narratives for websites, social media, presentations, and corporate reports.
Duration
5 days
Who Should Attend
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Communication officers
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Marketing teams
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Brand managers
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Anyone involved in content creation
Course Impact
Organizational Impact
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Stronger brand identity through storytelling
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More engaging content for stakeholders
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Improved communication consistency across channels
Personal Impact
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Confidence in creative content writing
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Enhanced storytelling skills for any medium
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Ability to adapt tone for different audiences
Course Objectives
By the end of this course, participants will:
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Develop storytelling skills for corporate communication
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Write engaging multi-channel content
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Align stories with brand values and goals
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Use storytelling to inspire and persuade audiences
Course Outline
Module 1: Power of Storytelling in PR
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Why stories connect with audiences
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Elements of a compelling narrative
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Aligning stories with organizational purpose
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Case Study: A brand that transformed through storytelling
Module 2: Writing for Impact
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Writing hooks and powerful openings
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Tone, style, and voice in storytelling
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Editing for clarity and engagement
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Exercise: Rewrite a dull report as a story
Module 3: Visual & Multimedia Storytelling
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Using visuals to enhance messages
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Infographics, photos, and videos
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Blending text with multimedia content
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Practical: Create a visual storytelling storyboard
Module 4: Storytelling Across Channels
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Adapting stories for social media, reports, speeches
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Storytelling for websites and blogs
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Crafting messages for multiple audiences
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Exercise: Develop one story for three platforms
Module 5: Storytelling in Change & Leadership
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Inspiring teams with stories
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Storytelling for advocacy and influence
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Measuring story effectiveness
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Case Study: Leadership storytelling in transformation
Prerequisites
Course Administration Details
Customized Training
This training can be tailored to your institution needs and delivered at a location of your choice upon request.
Requirements
Participants need to be proficient in English.
Training Fee
The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.
Certification
Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.
Accommodation
Accommodation can be arranged upon request. Contact via email for reservations.
Payment
Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.
For further inquiries, please contact us on details below:
Email: outreach@idealworkplacesolutions.org
Mobile: +254759708394
Register for the Course
Select a date and location that works for you.
In-Person Training Schedules
January 2026
| Date | Days | Venue | Fee (VAT Incl.) | Register |
|---|---|---|---|---|
| 5 Jan - 9 Jan 2026 | 5 days | Nairobi, Kenya | KES 99,000 | USD 1,400 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Cape Town, South Africa | USD 3,500 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Dubai, United Arabs Emirates | USD 4,000 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Zanzibar, Tanzania | USD 2,200 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Mombasa, Kenya | KES 115,000 | USD 1,500 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kigali, Rwanda | USD 1,800 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Accra, Ghana | USD 5,950 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kampala, Uganda | USD 2,200 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dar es Salaam, Tanzania | USD 2,000 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Johannesburg, South Africa | USD 3,100 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Nakuru, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dakar, Senegal | USD 3,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Pretoria, South Africa | USD 3,100 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Kisumu, Kenya | KES 105,000 | USD 1,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Naivasha, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Arusha, Tanzania | USD 2,000 | Enroll Now |
USD 1,400
Request Custom Training
We offer customized training solutions tailored to your organization's specific needs:
- Training at your preferred location
- Customized content to address your specific challenges
- Flexible scheduling to accommodate your team
- Cost-effective solution for training multiple employees
Early-bird Offer
Special pricing ends in:
Recent Activity
Additional Options
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Take your career to the next level with our industry-leading training programs. Designed to build skills, boost confidence and drive success, we empower professionals like you to excel in your current role or explore new opportunities.
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