What You'll Learn
Course Benefits
Industry Certification
Internationally recognized qualification
Expert Instructors
Learn from industry professionals
Dedicated Support
Assistance during and after training
Practical Skills
Apply knowledge immediately
Course Overview
FeaturedThis course provides a comprehensive introduction to public relations (PR), focusing on strategies, communication skills, and techniques essential for building and maintaining a positive organizational image. Participants will learn how to manage media relations, craft compelling messages, handle crises, and engage stakeholders effectively. Case studies and practical exercises ensure participants can apply foundational PR principles to real-world scenarios.
Duration
5 Days
Who Should Attend
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PR officers, communications specialists, and media coordinators
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Marketing and corporate communications staff
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Administrative staff involved in communications and stakeholder engagement
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Anyone aspiring to pursue a career in public relations or media
Course Impact
Organizational Impact
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Enhanced brand image and public reputation
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Effective stakeholder communication and engagement
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Improved media relations and crisis management
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Consistent messaging aligned with organizational goals
Individual Impact
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Foundational PR skills for effective communication and relationship-building
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Confidence in managing media and stakeholder interactions
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Ability to craft clear, persuasive, and professional messages
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Stronger career prospects in PR, communications, and related fields
Course Objectives
By the end of the course, participants will be able to:
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Understand the principles, roles, and functions of PR in organizations
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Develop strategic communication plans for internal and external audiences
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Manage media relations and craft press releases, statements, and announcements
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Handle crisis communication and maintain organizational reputation
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Engage stakeholders effectively using appropriate PR techniques
Course Outline
Module 1: Introduction to Public Relations
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Definition, history, and scope of PR
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Key roles and responsibilities of PR professionals
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Case Study: Successful PR campaigns and organizational impact
Module 2: Strategic Communication Planning
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Setting PR objectives and identifying target audiences
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Crafting messages aligned with organizational goals
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Practical Exercise: Developing a basic PR communication plan
Module 3: Media Relations and Tools
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Building and maintaining relationships with journalists and media outlets
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Writing press releases, media statements, and pitches
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Case Study: Media engagement strategies in action
Module 4: Crisis Communication Management
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Principles of crisis communication and reputation management
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Preparing for and responding to media and public scrutiny
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Practical Exercise: Simulating a crisis response scenario
Module 5: Stakeholder Engagement and Evaluation
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Identifying and prioritizing key stakeholders
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Measuring the effectiveness of PR initiatives
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Case Study: Evaluating PR campaigns and improving strategies
Prerequisites
Course Administration Details
Customized Training
This training can be tailored to your institution needs and delivered at a location of your choice upon request.
Requirements
Participants need to be proficient in English.
Training Fee
The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.
Certification
Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.
Accommodation
Accommodation can be arranged upon request. Contact via email for reservations.
Payment
Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.
For further inquiries, please contact us on details below:
Email: outreach@idealworkplacesolutions.org
Mobile: +254759708394
Register for the Course
Select a date and location that works for you.
In-Person Training Schedules
January 2026
| Date | Days | Venue | Fee (VAT Incl.) | Register |
|---|---|---|---|---|
| 5 Jan - 9 Jan 2026 | 5 days | Nairobi, Kenya | KES 99,000 | USD 1,400 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Cape Town, South Africa | USD 3,500 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Dubai, United Arabs Emirates | USD 4,000 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Zanzibar, Tanzania | USD 2,200 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Mombasa, Kenya | KES 115,000 | USD 1,500 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kigali, Rwanda | USD 1,800 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Accra, Ghana | USD 5,950 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kampala, Uganda | USD 2,200 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dar es Salaam, Tanzania | USD 2,000 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Johannesburg, South Africa | USD 3,100 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Nakuru, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dakar, Senegal | USD 3,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Pretoria, South Africa | USD 3,100 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Kisumu, Kenya | KES 105,000 | USD 1,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Naivasha, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Arusha, Tanzania | USD 2,000 | Enroll Now |
USD 1,400
Request Custom Training
We offer customized training solutions tailored to your organization's specific needs:
- Training at your preferred location
- Customized content to address your specific challenges
- Flexible scheduling to accommodate your team
- Cost-effective solution for training multiple employees
Early-bird Offer
Special pricing ends in:
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