What You'll Learn
Course Benefits
Industry Certification
Internationally recognized qualification
Expert Instructors
Learn from industry professionals
Dedicated Support
Assistance during and after training
Practical Skills
Apply knowledge immediately
Course Overview
FeaturedThis course equips public sector professionals with practical knowledge and skills to leverage social media effectively for public engagement, policy communication, and reputation management. Participants will learn how to design social media strategies, create compelling content, analyze public sentiment, and handle online crises. The program emphasizes ethical, transparent, and compliant social media use to enhance citizen engagement, trust, and organizational credibility.
Duration
5 Days
Who Should Attend
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Public sector communication and social media officers
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Government relations and policy officers
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Media liaison, PR, and outreach coordinators
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Administrative and program managers involved in citizen engagement
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Officials responsible for digital communication and online campaigns
Course Impact
Personal Impact
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Improved ability to create and manage social media content strategically
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Enhanced skills in audience engagement, monitoring, and analytics
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Increased confidence in managing online crises and sensitive issues
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Greater understanding of ethical and compliant social media use
Organizational Impact
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Stronger public engagement and feedback mechanisms
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Improved transparency and citizen trust through effective online communication
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Optimized digital campaigns aligned with government policy and objectives
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Enhanced organizational visibility and reputation
Course Objectives
By the end of this course, participants will be able to:
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Develop and implement social media strategies for public sector objectives
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Create engaging content tailored for diverse digital platforms
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Monitor, analyze, and respond to public sentiment effectively
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Manage digital communication crises and online risks
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Apply ethical, legal, and policy-compliant approaches in social media use
Course Outline
Module 1: Introduction to Social Media in the Public Sector
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Role of social media in public governance and citizen engagement
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Overview of social media platforms and their strategic applications
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Principles of ethical and compliant digital communication
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Case Study: Launching a public awareness campaign on social media
Module 2: Social Media Strategy and Planning
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Designing a social media strategy aligned with organizational objectives
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Setting goals, KPIs, and performance metrics
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Audience segmentation and stakeholder targeting
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Case Study: Developing a strategy for a government service rollout
Module 3: Content Creation, Messaging, and Engagement
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Crafting compelling messages for posts, videos, and graphics
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Storytelling and persuasive communication for digital audiences
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Techniques for increasing engagement and interaction
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Case Study: Successful content campaign that improved citizen participation
Module 4: Social Media Monitoring, Analytics, and Reporting
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Tools and methods for monitoring online conversations and feedback
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Analyzing metrics to inform decision-making and strategy refinement
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Reporting insights to leadership and stakeholders
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Case Study: Using analytics to adjust a campaign and improve engagement outcomes
Module 5: Crisis Management, Reputation, and Compliance
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Identifying potential online risks and crisis triggers
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Responding to negative publicity, complaints, or misinformation
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Maintaining compliance with legal, ethical, and policy standards
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Case Study: Managing a digital communication crisis during a public event
Prerequisites
Course Administration Details
Customized Training
This training can be tailored to your institution needs and delivered at a location of your choice upon request.
Requirements
Participants need to be proficient in English.
Training Fee
The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.
Certification
Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.
Accommodation
Accommodation can be arranged upon request. Contact via email for reservations.
Payment
Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.
For further inquiries, please contact us on details below:
Email: outreach@idealworkplacesolutions.org
Mobile: +254759708394
Register for the Course
Select a date and location that works for you.
In-Person Training Schedules
January 2026
| Date | Days | Venue | Fee (VAT Incl.) | Register |
|---|---|---|---|---|
| 5 Jan - 9 Jan 2026 | 5 days | Nairobi, Kenya | KES 99,000 | USD 1,400 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Cape Town, South Africa | USD 3,500 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Dubai, United Arabs Emirates | USD 4,000 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Zanzibar, Tanzania | USD 2,200 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Mombasa, Kenya | KES 115,000 | USD 1,500 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kigali, Rwanda | USD 1,800 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Accra, Ghana | USD 5,950 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kampala, Uganda | USD 2,200 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dar es Salaam, Tanzania | USD 2,000 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Johannesburg, South Africa | USD 3,100 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Nakuru, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dakar, Senegal | USD 3,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Pretoria, South Africa | USD 3,100 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Kisumu, Kenya | KES 105,000 | USD 1,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Naivasha, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Arusha, Tanzania | USD 2,000 | Enroll Now |
USD 1,400
Request Custom Training
We offer customized training solutions tailored to your organization's specific needs:
- Training at your preferred location
- Customized content to address your specific challenges
- Flexible scheduling to accommodate your team
- Cost-effective solution for training multiple employees
Early-bird Offer
Special pricing ends in:
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Additional Options
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