What You'll Learn
Course Benefits
Industry Certification
Internationally recognized qualification
Expert Instructors
Learn from industry professionals
Dedicated Support
Assistance during and after training
Practical Skills
Apply knowledge immediately
Course Overview
FeaturedArtificial Intelligence (AI) is transforming the way PR and media professionals create content, manage campaigns, analyze audience behavior, and engage with stakeholders. This course equips participants with practical knowledge and tools to leverage AI for media monitoring, automated content generation, social media analytics, and data-driven decision-making. Through case studies and hands-on exercises, participants will learn how to integrate AI into their daily workflows to improve efficiency, creativity, and impact.
Duration
5 Days
Who Should Attend
-
Public relations professionals and communications specialists
-
Media managers and content creators
-
Marketing and digital communications teams
-
Journalists and media analysts seeking AI integration skills
-
Anyone involved in media strategy, campaign management, or content creation
Course Impact
Organizational Impact
-
Enhanced content creation and campaign efficiency using AI tools
-
Improved audience engagement through data-driven strategies
-
Streamlined media monitoring, analytics, and reporting
-
Increased competitiveness and innovation in PR and media operations
Individual Impact
-
Practical skills to implement AI tools in PR and media workflows
-
Ability to analyze audience data and measure campaign effectiveness
-
Enhanced creativity through AI-assisted content generation
-
Greater confidence in applying AI ethically and effectively
-
Strengthened professional profile in the evolving media landscape
Course Objectives
By the end of the course, participants will be able to:
-
Understand the role of AI in PR, media, and communications
-
Use AI tools for content creation, media monitoring, and analysis
-
Apply AI for audience insights, segmentation, and campaign optimization
-
Integrate AI into strategic communication and media planning
-
Navigate ethical considerations and limitations of AI in media
Course Outline
Module 1: Introduction to AI in PR and Media
-
Overview of AI applications in communications
-
Benefits and challenges of AI for PR and media professionals
-
Case Study: Successful AI-driven PR campaigns
Module 2: AI for Media Monitoring and Analytics
-
Tools for tracking media coverage, sentiment analysis, and trends
-
Data visualization and reporting for informed decision-making
-
Practical Exercise: Using AI to monitor media mentions and analyze trends
Module 3: AI-Assisted Content Creation
-
Generating press releases, social media posts, and multimedia content
-
Enhancing creativity and personalization with AI
-
Case Study: AI-generated content in corporate communications
Module 4: Audience Insights and Campaign Optimization
-
Using AI to segment audiences and predict engagement
-
Measuring campaign performance and ROI using AI analytics
-
Practical Exercise: Optimizing a media campaign with AI insights
Module 5: Ethical Considerations and Future Trends
-
Ethical use of AI in media and communications
-
Addressing bias, misinformation, and data privacy
-
Case Study: Navigating ethical challenges in AI-driven campaigns
-
Planning for the future: Emerging AI trends in PR and media
Prerequisites
Course Administration Details
Customized Training
This training can be tailored to your institution needs and delivered at a location of your choice upon request.
Requirements
Participants need to be proficient in English.
Training Fee
The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.
Certification
Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.
Accommodation
Accommodation can be arranged upon request. Contact via email for reservations.
Payment
Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.
For further inquiries, please contact us on details below:
Email: outreach@idealworkplacesolutions.org
Mobile: +254759708394
Register for the Course
Select a date and location that works for you.
In-Person Training Schedules
January 2026
| Date | Days | Venue | Fee (VAT Incl.) | Register |
|---|---|---|---|---|
| 5 Jan - 9 Jan 2026 | 5 days | Nairobi, Kenya | KES 99,000 | USD 1,400 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Cape Town, South Africa | USD 3,500 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Dubai, United Arabs Emirates | USD 4,000 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Zanzibar, Tanzania | USD 2,200 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Mombasa, Kenya | KES 115,000 | USD 1,500 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kigali, Rwanda | USD 1,800 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Accra, Ghana | USD 5,950 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kampala, Uganda | USD 2,200 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dar es Salaam, Tanzania | USD 2,000 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Johannesburg, South Africa | USD 3,100 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Nakuru, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dakar, Senegal | USD 3,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Pretoria, South Africa | USD 3,100 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Kisumu, Kenya | KES 105,000 | USD 1,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Naivasha, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Arusha, Tanzania | USD 2,000 | Enroll Now |
USD 1,400
Request Custom Training
We offer customized training solutions tailored to your organization's specific needs:
- Training at your preferred location
- Customized content to address your specific challenges
- Flexible scheduling to accommodate your team
- Cost-effective solution for training multiple employees
Early-bird Offer
Special pricing ends in:
Recent Activity
Additional Options
Customize your training experienceFrequently Asked Questions
Find answers to common questions about this course
You May Also Be Interested In
Explore more courses in this category
Intermediate
Training on Customer Care in Transport and Logistics
Gain practical skills in customer care for transport and logistics to enhance cl...
Foundation
Training on Communication for Development (C4D)
Gain practical skills in participatory communication, media strategies, and stak...
Intermediate
Training on Strategic Public Relations and Corporate Communication
Master PR & corporate communication in 5 days. Learn stakeholder engagement, cri...
Intermediate
Training on Public Relations Foundations
Master PR fundamentals. This course provides key knowledge on building and manag...
Intermediate
Training on Customer Care in Transport and Logistics
Gain practical skills in customer care for transport and logistics to enhance cl...
Foundation
Training on Communication for Development (C4D)
Gain practical skills in participatory communication, media strategies, and stak...
Intermediate
Training on Strategic Public Relations and Corporate Communication
Master PR & corporate communication in 5 days. Learn stakeholder engagement, cri...
Intermediate
Training on Public Relations Foundations
Master PR fundamentals. This course provides key knowledge on building and manag...
Training on AI for PR & Media Professionals
Next class starts 5 Jan 2026
Subscribe to our Weekly Newsletter!
Get updates on the latest posts and more from Ideal Workplace Solutions straight to your inbox.
About Us
Take your career to the next level with our industry-leading training programs. Designed to build skills, boost confidence and drive success, we empower professionals like you to excel in your current role or explore new opportunities.
Quick Links