What You'll Learn
Course Benefits
Industry Certification
Internationally recognized qualification
Expert Instructors
Learn from industry professionals
Dedicated Support
Assistance during and after training
Practical Skills
Apply knowledge immediately
Course Overview
FeaturedExecutives are often the face of the organization in the media spotlight. This course equips leaders with practical media engagement, spokesperson skills, and interview techniques to ensure they deliver clear, confident, and consistent messages.
Participants will practice handling interviews, press conferences, and difficult questions while maintaining credibility and composure. They will also learn how to control narratives, avoid common pitfalls, and build positive media relationships.
Duration
5 days
Who Should Attend
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Executives and directors
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Senior PR managers
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Leaders acting as spokespersons
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Anyone handling media interactions
Course Impact
Organizational Impact
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Stronger leadership presence in the media
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Improved reputation through consistent messaging
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Reduced risk of negative press coverage
Personal Impact
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Confidence in public media appearances
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Improved interview and speaking skills
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Ability to remain calm under media pressure
Course Objectives
By the end of this course, participants will:
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Develop strong media presence and confidence
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Deliver clear and impactful key messages
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Handle tough questions under pressure
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Strengthen credibility and media relationships
Course Outline
Module 1: Role of the Spokesperson
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What makes an effective spokesperson
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Key spokesperson responsibilities
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Common media pitfalls to avoid
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Case Study: A successful CEO media presence
Module 2: Key Message Development
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Crafting and sticking to talking points
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Message framing techniques
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Using soundbites effectively
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Exercise: Draft a 3-point media message
Module 3: Handling Interviews & Press Conferences
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Interview formats (TV, radio, print, online)
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Techniques for staying in control
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Body language and tone of voice
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Simulation: On-camera media interview
Module 4: Difficult Questions & Crisis Media Handling
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Bridging and reframing techniques
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Responding to aggressive questions
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Managing misinformation or rumors
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Practical: Mock crisis press conference
Module 5: Building Long-Term Media Relationships
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Cultivating trust with journalists
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Proactive vs reactive media engagement
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Sustaining visibility through thought leadership
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Case Study: Executive as industry thought leader
Prerequisites
Course Administration Details
Customized Training
This training can be tailored to your institution needs and delivered at a location of your choice upon request.
Requirements
Participants need to be proficient in English.
Training Fee
The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.
Certification
Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.
Accommodation
Accommodation can be arranged upon request. Contact via email for reservations.
Payment
Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.
For further inquiries, please contact us on details below:
Email: outreach@idealworkplacesolutions.org
Mobile: +254759708394
Register for the Course
Select a date and location that works for you.
In-Person Training Schedules
January 2026
| Date | Days | Venue | Fee (VAT Incl.) | Register |
|---|---|---|---|---|
| 5 Jan - 9 Jan 2026 | 5 days | Nairobi, Kenya | KES 99,000 | USD 1,400 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Cape Town, South Africa | USD 3,500 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Dubai, United Arabs Emirates | USD 4,000 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Zanzibar, Tanzania | USD 2,200 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Mombasa, Kenya | KES 115,000 | USD 1,500 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kigali, Rwanda | USD 1,800 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Accra, Ghana | USD 5,950 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kampala, Uganda | USD 2,200 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dar es Salaam, Tanzania | USD 2,000 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Johannesburg, South Africa | USD 3,100 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Nakuru, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dakar, Senegal | USD 3,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Pretoria, South Africa | USD 3,100 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Kisumu, Kenya | KES 105,000 | USD 1,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Naivasha, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Arusha, Tanzania | USD 2,000 | Enroll Now |
USD 1,400
Request Custom Training
We offer customized training solutions tailored to your organization's specific needs:
- Training at your preferred location
- Customized content to address your specific challenges
- Flexible scheduling to accommodate your team
- Cost-effective solution for training multiple employees
Early-bird Offer
Special pricing ends in:
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Additional Options
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